Download PDF by Arora S., Karakostas G.: A 2 + approximation algorithm for the k-MST problem

By Arora S., Karakostas G.

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For example, a Customer Data Integration solution for a financial institution would attempt to find all records about a individual customer from all available data sources that come from various lines of business such as banking, credit cards, insurance, and others, and link them into a group of all individuals that comprise that customer’s household. Fundamentally, this matching and linking activity is infeasible or at least unreliable if the data that is being matched displays the properties of inconsistency, inaccuracy, incompleteness, and other data quality issues discussed earlier in this section.

Today, sophisticated customer analytics and fraud detection systems can recognize a fraudulent transaction as it occurs. CDI-enabled data integration allows an enterprise to build sophisticated behavior models that provide real-time recommendations or interactive scripts that a salesperson could use to entice the customer to buy additional products or services. For instance, you have just relocated and purchased a new home. You need to buy a number of goods. The store should be able to recognize you as a new customer in the area and impress you with prompt offering of the right products that fit your family needs.

We can graphically depict a CDI system as a hub-and-spokes environment. The spokes are information sources that are connected to the central Hub as a new “home” for the accurate, aggregated, and timely customer data (see Figure 1-1). This description also helps explain why we often use the term “Data Hub” when discussing CDI and MDM solution space. CDI is a special, customer-data-focused type of Master Data Management, with the same goals, objectives, and benefits. However, since CDI deals with customer information that it collects, cleanses, rationalizes, and aggregates into a holistic Credit Database Account Master Service Datamart Campaign Datamart CDI Data Hub Transactional ODS EDW Sales Datamart Figure 1-1 CDI as a Data Hub Marketing Datamart Chapter 1: Overview of Master Data Management and Customer Data Integration customer view, a comprehensive CDI initiative can have a profound impact on the way any enterprise conducts its business and interacts with its customers.

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A 2 + approximation algorithm for the k-MST problem by Arora S., Karakostas G.


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