Rick Horrow's Beyond the Scoreboard: An Insider's Guide to the Business of PDF

By Rick Horrow

ISBN-10: 145041303X

ISBN-13: 9781450413039

ISBN-10: 1450414621

ISBN-13: 9781450414623

move backstage along with your insider’s entry to the high-pressure, high-stakes enterprise game.

In Beyond the Scoreboard, Rick Horrow, game enterprise analyst for Fox activities, Bloomberg television, Bloomberg Businessweek, and the BBC and host of PBS Nightly enterprise Report’s “Beyond the $coreboard,” and Horrow activities Ventures’ vp Karla Swatek take you to the boardrooms, negotiating tables, and govt suites of sport’s such a lot influential powerbrokers.

Beyond the Scoreboard tackles sport’s hot-button themes head on. You’ll see

• how sponsors degree go back on funding with game businesses;

• how seasoned groups negotiate with governments to make a stadium deal;

• the impact of the game facility development increase on groups’ backside traces;

• how game brokers attempt to maximize the price in their in-demand consumers; and

• the impact on groups and lovers of progressive adjustments in glossy price tag promoting.

no matter if you're one of many hundreds of thousands of people that play myth activities otherwise you simply need to know extra approximately how your favourite groups make certain their options, you’ll find out how the specialists make offers occur.

And with enticing sidebars and particular interviews from the main strong figures in recreation, together with Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll achieve professional research from those that have performed management roles in the most extreme negotiations and profitable company bargains in recreation heritage.

There’s not anyone greater outfitted to provide an explanation for what it takes to be a hit in game advertising, sponsorships, facility financing, or producing media assurance than Rick Horrow, the activities Professor. In Beyond the Scoreboard, Horrow and Swatek offer you an all-access go to the multibillion-dollar global recreation.

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Extra resources for Beyond the Scoreboard: An Insider's Guide to the Business of Sport

Sample text

And that’s the focus I think both sides have to keep their attention on because we need to get an agreement that works for everybody, that’s fair to everybody, but also continue the great game that we have for our fans. I think they care about just getting an agreement. They don’t care about the details. They just want to make sure that their football is going to appear on Sundays and Mondays and Thursdays. They want to make sure they have the great game they love. That’s our responsibility, and I don’t think anyone is going to feel sorry for any one of us, including yours truly, if we’re not successful at doing that.

There was quite a lot of grumbling among two very powerful NFL lobbies—the players and the owners—about the 2010 game in Miami. Why? For one thing, holding the Pro Bowl before the Super Bowl means that there’s no chance that Pro Bowl selectees on the Super Bowl teams will play in the game. For another, it’s a not-so-well-kept secret in the raucous world of pro football that the Pro Bowl is the girlfriend game. Athletes and owners take their families to the Super Bowl . . but their mistresses accompany them to the more secluded beaches of Hawaii.

That single deal helped ESPN boost the ransom cable companies were forced to pay to the sports net over 20 percent annually for years on end. While the strategy was hugely successful for ESPN, it was a major headache for cable and satellite operators and their end users. Currently, cable companies pay ESPN more than $3 each month for every household that gets their signal, compared to roughly 50 cents a month for such fare as CNN and MTV. In New York, roughly 20 percent of an average customer’s cable bill goes to sports channels—regardless of whether that viewer is a sports fan.

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Beyond the Scoreboard: An Insider's Guide to the Business of Sport by Rick Horrow

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